Star

Elasun Ads Go Viral in China

By: Pearl - Published: Jul 31, 2008 • References: telegraph
Chinese condom manufacture Elasun released cheeky and clever ads with an Olympic theme. They depict athletic stickmen with condoms in place of various sports apparatuses such as basketball nets, bicycle wheels, archery targets and gymnastic rings. A ribbed condom was even used to symbolise the water surface in swimming.

Elasun's English slogan is “Sports make you health” (sic). Needless to say, these ads went viral in China.

The Telegraph (UK) reported that “Olympic villages are reputed to be hotbeds of after-hours indulgence”. At both the 2000 and 2004 Olympics, thousands of free condoms were handed out to athletes and officials.