adidas is Celebrating the Rio Games with Another Model's Makeover

By: Riley von Niessen - Aug 12, 2016
References: adidas & highsnobiety
As the summer games in Rio de Janeiro continue, athletic companies everywhere continue to show their support of competitors, releasing Olympic sneakers and commemorative apparel frequently.

One company that's been especially active in this is adidas, which has just dropped yet another model that pays tribute to athletic strength. While some are choosing to cover shoes entirely in metallic hues, other companies have gone for more subtle choices. The adidas special 'Ultra BOOST's fall somewhere in between.

Although the commemorative effort is clear, the company is careful to not make the series too obvious about it. It succeeds in this by supplying the mostly black colorway with a metallic accent on the heel, which comes in either gold, silver or bronze to denote the iconic medal placements.