Designers Turned Hand-Drawn 'Olympia' into an Animated Short
Hayley McGlone — August 6, 2016 — Special
References: designboom
Three designers created an Olympic Logo animation by transforming the logo into animated athletes.
Each ring is turned into an Olympian competing in one of the ancient Olympic sports. The black ring competes in long jump, the blue in high jump, the yellow in javelin, the green in discus and the red in hurdles. The athletes use the rings that they were created from, such as leaping through them, throwing them and vaulting over them. All of the images were hand-drawn and then turned into a sequence of animated GIFs. The designers, Henrique Barone, Rafael Mayani and Conor Whelan, included the process GIFs to show viewers how the images started out as just sketches and were turned into the completed animation.
Photo Credits: designboom
Each ring is turned into an Olympian competing in one of the ancient Olympic sports. The black ring competes in long jump, the blue in high jump, the yellow in javelin, the green in discus and the red in hurdles. The athletes use the rings that they were created from, such as leaping through them, throwing them and vaulting over them. All of the images were hand-drawn and then turned into a sequence of animated GIFs. The designers, Henrique Barone, Rafael Mayani and Conor Whelan, included the process GIFs to show viewers how the images started out as just sketches and were turned into the completed animation.
Photo Credits: designboom
Trend Themes
1. Hand-drawn Animation - The trend of using hand-drawn animation to create unique and visually stunning content could lead to more innovative branding and storytelling opportunities.
2. Logo Transformation - The trend of transforming logos into dynamic animations paves the way for businesses to refresh their brand identities and boost engagement with their target audience.
3. Athletic Themed Designs - The trend of incorporating sports and athletics into designs creates opportunities for brands to connect with consumers on a more personal and relatable level.
Industry Implications
1. Advertising & Marketing - The industry can leverage the hand-drawn animation trend to create unforgettable brand experiences that go viral and increase engagement with the target audience.
2. Sports & Fitness - Companies involved in this industry can use the athletic-themed designs trend to promote their products and services in an engaging and unique way, leading to increased brand recognition and customer retention.
3. Animation & Entertainment - The industry can explore logo transformation as an innovative way to showcase their abilities in creating dynamic visual content that captivates audiences and creates memorable experiences.
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