Rio De Janeiro's Summer Games Logo is the First 3D Design in Olympic History
Laura McQuarrie — August 12, 2016 — Marketing
Brazilian graphic designer Fred Gelli was responsible for creating the Olympic logo to represent this year's 2016 Summer Games in Rio de Janeiro and it's noteworthy as the first three-dimensional logo to be created in the history of the Olympic games.
The lively curving logo is shaped in such a way so that it looks as though three figures are holding hands. The design can be created as a physical 3D model, which makes it possible to bring a new dimension to the Olympic logo design.
Part of the challenge of creating this logo was sizing, with Gelli noting: "It has to be printed on a pen and at the same time it has to dress the whole city," as well as creating a design that could celebrate local culture, yet be understood universally.
The lively curving logo is shaped in such a way so that it looks as though three figures are holding hands. The design can be created as a physical 3D model, which makes it possible to bring a new dimension to the Olympic logo design.
Part of the challenge of creating this logo was sizing, with Gelli noting: "It has to be printed on a pen and at the same time it has to dress the whole city," as well as creating a design that could celebrate local culture, yet be understood universally.
Trend Themes
1. 3D Logo Designs - Creating three-dimensional logo designs adds a new dimension to brand representation and recognition.
2. Physical 3D Modeling - The ability to create physical 3D models of logos provides unique marketing and promotional opportunities.
3. Universal Design Language - Designing logos that celebrate local culture while maintaining universal appeal opens up new branding possibilities.
Industry Implications
1. Graphic Design - The graphic design industry can explore new techniques and technologies to create innovative 3D logos.
2. Marketing and Advertising - The marketing and advertising industry can leverage physical 3D modeling to create engaging campaigns and experiences.
3. Event Organizing - Event organizing industries can incorporate universal design language in branding to enhance the experience for attendees and participants.
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