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Nike Unveils New Designs for Beijing

By: Elsa Blaine - Published:   Updated: May 20 2011 • References: nikemedia & notcot.org
Nike has introduced its line of athletic footwear for the 2008 Olympic Games in Beijing, China. The magnificent black Equestrian boot was the first fashionable footwear to catch my eye... I want a pair for myself...and I don't have a horse!

All sports are covered including; sailing, boxing, fencing, kayaking, taekwondo, gymnastic and even badminton.

Check out this extraordinary line at www.nikemedia.com.

Implications - Athletic footwear has really pushed the modern boundaries of what it means for products to be fashionably functional. The styles have improved greatly over the years, but brands have also been integrating technology with material that provides the ultimate comfort for athletes. With sports being a dominant industry, it becomes all the more important for companies to continuously look for ways to provide properly functional footwear.

Stats for Olympic Footwear Trending: Older & Average
Traction: 6,807 clicks in 350 w
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Concept: Olympic Footwear
Related: 53 examples / 41 photos
Segment: Females, 18-55
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