Nike has introduced its line of athletic footwear for the 2008 Olympic Games in Beijing, China. The magnificent black Equestrian boot was the first fashionable footwear to catch my eye... I want a pair for myself...and I don't have a horse!
All sports are covered including; sailing, boxing, fencing, kayaking, taekwondo, gymnastic and even badminton.
Check out this extraordinary line at www.nikemedia.com.
Implications - Athletic footwear has really pushed the modern boundaries of what it means for products to be fashionably functional. The styles have improved greatly over the years, but brands have also been integrating technology with material that provides the ultimate comfort for athletes. With sports being a dominant industry, it becomes all the more important for companies to continuously look for ways to provide properly functional footwear.
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