The Olvarit Commerical Launches with Babies Hitting the Weights

By: Kevin Young - Published: Jun 18, 2012 • References: & creativecriminals
You know it’s a clever promotion when the Olvarit commercial takes it to the extreme to advertise baby cereal by presenting toddlers at a gym.

It’s not unusual to see babies crawling in playground sandboxes or running freely around amusement parks but it is a bit odd to spot a toddler working out. This video shows the launch of Olvarit Toddler Flakes and it’s set inside a Belgium fitness center with eight hidden cameras, a trainer and six babies ready to bust a move.

The hidden cameras capture people’s reactions as they witness a trainer helping babies lift dumbbells. The stares are priceless as some are shocked while others shake their heads in disapproval. But little do they know, Olvarit says "It’s not because it’s good for you, but that it’s good for them." Stats for Baby Gym Rat Videos Trending: Older & Mild
Research: 1,242 clicks in 204 w
Interest: > 3 minutes
Concept: Olvarit Commercial
Related: 121 examples / 93 photos
Segment: Neutral, 0-12
Comparison Set: 44 similar articles, including: prevailing athletic commercials, peeping tom backfire ads, and terrifying teleportation commercials.