To preserve the freshness of the product, olive oil packaging should be bottled in a dark, opaque glass to protect it from light. This makes a lot of olive oil bottles look the same, and competition is tough for the most attention-grabbing packaging.
Despite the modernity of the clean graphics and typography, the packaging brings in old-world details with hand-stitching. To differentiate itself from the rest, the E-Oliva packaging makes a bold claim with in a large font on its bottle and box. E-Oliva dubs itself "one of the best" Spanish olive oils. The design by Alberto Aranda and Anna Pedrol is loud, but not brazen enough to delcare itself "the best" in all of the Spain.
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