Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,655 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,976 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,976 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,655 cutting edge ideas.

Reurposed Century-Old Firehouses

Skidmore, Owings & Merrill Redesigned an old-Fashioned Building

— May 24, 2018 — Art & Design
The renovations of old-fashioned buildings always entail two things — the preservation of original frameworks and notable details of the previous structure and the integration of a modern aesthetic with tech-driven embellishments or sophisticated minimalism. Architecture firm Skidmore, Owings & Merill embark on a project to execute such a conversion for the headquarters of the hat maker, Optimo.

The new factory finds its home in a century-old firehouse in the Beverly neighborhood of Chicago. As far as old-fashioned buildings go, the architectural marvel is the perfect site for Optimo — a hat company that develops its products with a 20th-century technique and one that has received a cult-like following. This project brings all of the brand's departments together, ensuring "an efficient and collaborative workflow."

Photo Credits: Tom Rossiter
Trend Themes
1. Repurposed Historic Buildings - The trend of repurposing century-old buildings offers opportunities for innovative designs that blend old and new, preserving historical elements while incorporating modern aesthetics and technology.
2. Tech-driven Architecture - The integration of technology-driven embellishments in architectural design creates disruptive opportunities to enhance functionality, efficiency, and collaboration in workspaces.
3. Sophisticated Minimalism - The trend of incorporating sophisticated minimalist design elements in renovated buildings presents opportunities to create sleek, modern spaces that focus on simplicity and clean aesthetics.
Industry Implications
1. Architecture and Design - The architecture and design industry can explore innovative approaches to repurposing historic buildings, incorporating technology, and creating sophisticated minimalist designs.
2. Fashion and Apparel - The fashion and apparel industry can utilize repurposed historic buildings to create unique and authentic brand experiences, merging traditional craftsmanship with modern production techniques.
3. Workplace Efficiency Solutions - The industry focused on workplace efficiency solutions can develop technology-driven architectural designs that optimize collaboration, productivity, and workflow in repurposed old-fashioned buildings.
1
Score
Popularity
Activity
Freshness