Old Spice Scratch 'N Sniff Banner Ad is a World's First

By: Tia Clarke - Published: Apr 23, 2013 • References: oldspicescratchnsniff & designtaxi
The Old Spice Scratch 'N Sniff banner ad is certainly a first. The humorous online advertisement by the classic men's healthcare range promises web surfers a chance to 'smell the Internet.' With an offer like that, who could refuse?

Old Spice created this ingenious advertisement in collaboration with creative design agency Wieden + Kennedy to launch its new Wolfthorn line. Of course, the banner doesn't actually allow you to "smell the Internet," but this ad is a super-savvy marketing device. After sparking the curiosity of their customers, Old Spice ask visitors to fill out their contact details, so that they can mail them the sniffable banner.

After making its debut on satirical news website 'The Onion,' this Old Spice ad has piqued the interest of the public, who are curious to try out something new. Stats for Sniffable Internet Ads Trending: Older & Mild
Research: 746 clicks in 160 w
Interest: 0.6 minutes
Concept: Old Spice Scratch 'N Sniff
Related: 56 examples / 43 photos
Segment: Males, 12-55
Comparison Set: 20 similar articles, including: neon-colored cleansers, geeky scented candles, and air-freshening fixtures.