The Old Spice Guy VS Fabio Campaign Goes ‘Mano a Mano'

By: Deborah Kim - Published: • References: youtube &
Old Spice recently released a new set of commercials with their new spokesperson Fabio; however, their marketing campaign has become a battle between the previous Old Spice Guy, Isaiah Mustafa, VS Fabio. In the latest video released by Fabio, he challenges the Old Spice Guy to a meet Mano a Mano, and less than few hours later, Isaiah Mustafa fired back with a video of his own. Both parties have agreed to meet at High Noon for “Mano a Mano in el Bano.”

This clever marketing trick has gotten people choosing which mascot is best. It is unclear whether fans will stand behind the original Old Spice Guy, or if they will be mesmerized by the worldly charms of the fabulous Fabio. Stats for Masculine Mascot Battles Trending: Older & Chilly
Traction: 616 clicks in 187 w
Interest: > 3 minutes
Concept: Old Spice Guy Vs
Related: 77 examples / 59 photos
Segment: Neutral, 18-35
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