I believe this Old Spice Deodorant ad was a Super Bowl spot which would explain its rather unconventional humor. Not often do you get to see random-style comedy in commercials so it's always a real treat when one features off-the-wall comedy.
There are some commercials that have a brilliant plot line but 30 seconds later you can't remember the product advertised. With the Old Spice Deodorant ad, however, you'll be able to laugh your ass off and still recall that it was pitching an Old Spice bath product.
The Old Spice Deodorant Ad gets a gold medal for effective marketing.
Stats for Recalable Random
Trending: Older & Average
Research: 4,191 clicks in 322 w
Interest: > 3 minutes
Concept: Old Spice Deodorant Ad
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: dating by scent, deodorant sexvertising, and usher's new fragrance.
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