Old Spice has released this comical "infomercial" to promote a bizarre product: the Old Spice Bear Deodorant Protector. The video is so silly that you might think there is no possible way this product is real -- but oh, it is.
Available for $19.99 on Old Spice's Facebook fan page, the Old Spice Bear Deodorant Protector seems to be exactly that -- a bear-shaped case that holds and protects your deodorant. You see, Old Spice seems to think that deodorant can be too slippery to hold or that it's so small it might get lost in your bag. The Bear Deodorant Protector ensures those issues will never happen again. Plus, it might offer a fun pastime -- you can just put your deodorant in the protector and "look at it for as long as you want!"
Featuring an old man, who takes on many different personas, the Old Spice Bear Deodorant Protector infomercial was created by Wieden + Kennedy, who were also behind the brand's most viral campaign, "The man your man can smell like."
Stats for Amusing Antiperspirant Holders
Trending: Older & Mild
Research: 1,009 clicks in 230 w
Interest: > 3 minutes
Concept: Old Spice Bear Deodorant Protector
Related: 82 examples / 63 photos
Segment: Males, 18-35
Comparison Set: 30 similar articles, including: sea captain cleansing campaigns, qr scanned shopping, and death-defying advertisements.
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