This Old Spice Advertisement Lets People Request any Huey Lewis Song

By: Janelle Savel - Published: Mar 11, 2014 • References: ThatsThePowerofHair & adweek
Old Spice is well known for creating satiric commercials that gauge the public's attention; this new Old Spice advertisement features an anthropomorphic wig playing various requested Huey Lewis songs.

Old Spice is promoting just how impressive one's hair is while using its products; hair is not only irresistible but it is also capable of anything. This commercial is said to be the most spectacular of the iconic Old Spice commercials. It offers viewers an interactive opportunity to select any Huey Lewis song and type it into the box, then wait to be entertained.

The hairpiece can play any 29 Huey Lewis songs at This digital involvement is giving potential consumers an interactive and hilarious experience while also promoting the brand and product. Providing consumers the chance to interact with the brand makes the product more memorable because buyers will share their experience and opinions with others, and that indirectly continues to promote the product and brand. Stats for Song-Requesting Deodorant Ads Trending: Older & Chilly
Research: 303 clicks in 114 w
Interest: 0.5 minutes
Concept: Old Spice Advertisement
Related: 86 examples / 66 photos
Segment: Males, 18-35
Comparison Set: 31 similar articles, including: deceptive body-improving ads, smelly olympic campaigns, and forceful falcon deodorant ads.