The stage has been set and now the Old Space Rules of Engagement have been laid out. After a new series of Mano a Mano in el Bano ads, put together yet again by Wieden + Kennedy, saw these two most manly of men duke it out over YouTube, the entire challenge has now been escalatde into a full-out battle.
Although it has become quite serious, it is nice to see that both the Old Spice Guy and Fabio have agreed to keep this a friendly competition. With a charm that is entirely disarming, the Old Spice Guy asks viewers to follow these Old Space Rules of Engagement in order to determine which of them will win.
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