Samsung Turns Old Phone Cables into Useful Public Furniture

By: Laura McQuarrie - Jun 6, 2015
References: samsung & creativecriminals
In order to promote the wireless charging features of the Samsung Galaxy S6, the brand decided to make something useful of old phone cables that are no longer needed. Using hundreds of devices and many miles of cords, Samsung wove the cables into hammocks, seats and other public seats.

When these unusual pieces of upcycled furniture were presented to the public in a park, the brand introduced them as a way to recharge yourself, with complete freedom from the cord. At the same time, people were also given a glimpse of some of the phone's features beyond its wireless charging capabilities.

Now that wireless charging is becoming more popular, this stunt challenges other brands and consumers to consider what will happen to all of those obsolete cords once they are no longer needed for connected charging.