The Olaf Hussein Store in Amsterdam is Almost Entirely Bare

By: Rebecca Byers - Mar 14, 2016
Featuring only one piece of clothing and a quaint seating area, the Olaf Hussein store in Amsterdam is the menswear label's first brick-and-mortar location. Called The Fitting Room, the stylish boutique gives online customers a space in which to interact with the brand face-to-face, while the physical store also serves as a place to see the lifestyle vision of the brand realized.

The space itself is characterized by exposed wooden ceiling beams, black-stained wooden cabinets and herringbone flooring, all of which are intended as references to the "timeless design of the Modernism movement." Other decor items that elevate the space include luscious plant life sparingly displayed around the store, while fitting rooms are created out of the same black-stained wooden panels in order to stick with the brand's monochromatic branding.