Apprentice

Band OK Go and Google Team Up for an Interactive Music Video

By: Kayla Colanardi - Published: • References: allisnotlo.st & mashable
The band OK Go and Google have collaborated to make an interactive music video for fans. The idea was created to show the growing HTML5 web technology to a modern audience.

The video was directed by the OK Go's lead singer Damian Kulash’s sister Trish Si. The entire video is a collaboration between the band OK Go and Google, as well as the talented dance group Pilobolus.

Users looking to forgo the awesome interactive experience of the clip can go to OK Go's 'All is Not Lost' website and type in any message they would like -- you can then watch the band and the dance group perform the message. The catch is, you have to use Google Chrome to make it work.

What is really awesome about the video is the consistently changing form of the dancers; they look like a kaleidoscope with everything evolving like that!

An interactive project like this just demonstrates how incredible technology really is. Stats for Kaleidoscopic Dance Videos Trending: Older & Mild
Traction: 736 clicks in 168 w
Interest: > 3 minutes
Concept: OK Go And Google
Related: 55 examples / 42 photos
Segment: Neutral, 12-35
Comparison Set: 20 similar articles, including: inspiring hip-hop narratives, 90s fashion music videos, and spellbinding special effects.