Alborear is a Product Supporting Women with Breast Cancer
Rebecca Byers — January 8, 2016 — Marketing
References: packagingoftheworld
This delicate example of olive oil packaging design reflects the altruistic origins of the brand behind it. Covered in a red and pink floral print, the product is branded under Alborear, an offshoot of the non-profit organization Agamama, which supports women with breast cancer in the Spanish city of Cádiz.
The concept for Alborear takes inspiration from the identity of Aurora, a "woman whose name refers to the new day," and the essence of this deity being rooted in the dawn and its relation to the goddess Eos, a "female form that gave way to a new dawn."
The packaging for this altruistic project was created by Salvartes Design, which is also based in Cádiz, an ancient port city located in southwest Spain.
The concept for Alborear takes inspiration from the identity of Aurora, a "woman whose name refers to the new day," and the essence of this deity being rooted in the dawn and its relation to the goddess Eos, a "female form that gave way to a new dawn."
The packaging for this altruistic project was created by Salvartes Design, which is also based in Cádiz, an ancient port city located in southwest Spain.
Trend Themes
1. Altruistic Packaging Design - Opportunity for brands to create packaging designs that reflect and support charitable causes.
2. Supportive Non-profit Initiatives - Potential for non-profit organizations to create offshoot brands that raise funds and awareness for specific causes.
3. Incorporating Symbolic Themes - Ability to incorporate symbolic themes into product branding and packaging, enhancing the emotional connection with the target audience.
Industry Implications
1. Packaging Design - Disruption opportunity for packaging design companies to innovate by creating designs that align with social causes and convey emotional meanings.
2. Non-profit Organizations - Increased potential for non-profit organizations to launch offshoot brands that generate revenue to support their cause.
3. Food and Beverage - Opportunity for food and beverage brands to differentiate themselves by leveraging symbolic themes in product packaging to attract emotionally connected consumers.
1
Score
Popularity
Activity
Freshness
