Alborear is a Product Supporting Women with Breast Cancer

By: Rebecca Byers - Jan 8, 2016
References: packagingoftheworld
This delicate example of olive oil packaging design reflects the altruistic origins of the brand behind it. Covered in a red and pink floral print, the product is branded under Alborear, an offshoot of the non-profit organization Agamama, which supports women with breast cancer in the Spanish city of Cádiz.

The concept for Alborear takes inspiration from the identity of Aurora, a "woman whose name refers to the new day," and the essence of this deity being rooted in the dawn and its relation to the goddess Eos, a "female form that gave way to a new dawn."

The packaging for this altruistic project was created by Salvartes Design, which is also based in Cádiz, an ancient port city located in southwest Spain.