Vodafone Advertises Their 'Oficina Movil' Service in Spain

By: Tisah Tucknott - Published:   Updated: Apr 4 2011 • References: adverblog
Advertising Agency Waskman recently came up with a unique idea to promote Vodafone’s "Oficina Movil" ("Mobile Office") service in mid-air.

The new service focuses on making freelancers and small businesses avoid being wire-dependent on mobile phones. Check out the video to see how the office cube was built!

Implications - The rise of telecommuting and remote work has caused many displaced creatives and freelancers to seek workspaces that replicate the communal aspects of a traditional office. Coworking offices evolved from this need, and some creatives have even used the coworking phenomenon as an opportunity to advertise products and services by creating next-generation offices that defy standard notions of what a workspace should look like. Stats for Mid-Air Offices Trending: Older & Average
Traction: 4,409 clicks in 337 w
Interest: > 3 minutes
Concept: Mid-Air Offices
Related: 69 examples / 53 photos
Segment: Neutral, 18-55+
Comparison Set: 25 similar articles, including: chic sheds, floating offices, and eco-friendly prefab offices.