Superstar

The Net-A-Porter Office to Out Photoshoot is Sensible

By: Jordy Eleni - Published: • References: net-a-porter & net-a-porter
The Net-A-Porter 'Office to Out' editorial aims to 'Turn workwear into an evening masterpiece in one stroke.' It is in this regard that Stylist Ursula Lake demonstrated how the retailers pinstripe pants and black jumpsuits take on different moods and connotations in accordance with the time of day.

Office to Out was executed by Malene Birger. Birger worked with photographer Nico who paired vibrant night on the town shots with black and white daywear images. By displaying the 'for day' next to the 'for night' pictures, Burger and Nico made the case for Net-A-Porter's versatility, a fashionable facet that many women seek out when making purchases online.

Despite the similarities that are drawn between the two looks, Lake did update each outfit with differing accessories via scarves, clutches and jewelry. Stats for Day to Night Editorials Trending: Older & Buzzing
Traction: 7,221 clicks in 94 w
Interest: 3.5 minutes
Concept: Office To Out
Related: 108 examples / 83 photos
Segment: Females, 18-55
Comparison Set: 40 similar articles, including: chic geek editorials, purposefully mismatched editorials, and warm winter escape editorials.