Offerpop's Activate Boosts Loyalty with User Creations

By: Laura McQuarrie - Published: May 8, 2014 • References: offerpop & offerpop
Activate by Offerpop is a new digital marketing platform that puts a focus on building brand loyalty and taps into mobile social marketing through user-generated content. The app gives marketers the tools to aggregate user-created content that’s spread all over social media into a highly visual gallery where the most dynamic ones can be highlighted. The multi-sized image galleries can be embedded in a number of places, including websites, product pages and Facebook.

As well as being a great way to develop a collection of consumer content, Activate by Offerpop is a great way to collect data on interaction and get a sense of what kinds of user creations are driving the most sales, click through directly to purchasable products and view real-time metrics. Stats for Consumer-Generated Content Platforms Trending: Older & Warm
Research: 1,148 clicks in 104 w
Interest: 0.5 minutes
Concept: Offerpop
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: marketing forecast graphics, hilarious marketing adverts, and gesture-controlled claw games.