Superstar

Offerpop's Activate Boosts Loyalty with User Creations

By: Laura McQuarrie - Published: May 8, 2014 • References: offerpop and offerpop
Activate by Offerpop is a new digital marketing platform that puts a focus on building brand loyalty and taps into mobile social marketing through user-generated content. The app gives marketers the tools to aggregate user-created content that’s spread all over social media into a highly visual gallery where the most dynamic ones can be highlighted. The multi-sized image galleries can be embedded in a number of places, including websites, product pages and Facebook.

As well as being a great way to develop a collection of consumer content, Activate by Offerpop is a great way to collect data on interaction and get a sense of what kinds of user creations are driving the most sales, click through directly to purchasable products and view real-time metrics.