Subway Fights Hunger in Honor of National Sandwich Day
Grace Mahas — November 4, 2019 — Social Good
References: subway & qsrmagazine
In honor of National Sandwich Day -- a holiday that celebrates the birthday of sandwich inventor John Montagu Sandwich -- Subway restaurant is giving back to the community by providing meals to those in need. From November 3rd until November 9th, the brand is asking customers to order their sandwiches online, and for every order, Subway will provide a meal to 'Feeding America.'
"No one should ever struggle to find their next meal, but sadly one in nine of our neighbors do. Subway and our franchise owners are committed to helping our neighbors in need get access to nutritious food," says Victor Lamberti, Subway's Manager of Community Engagement. "And, we invite our guests to join us in doing good in our community."
Image Credit: Subway
"No one should ever struggle to find their next meal, but sadly one in nine of our neighbors do. Subway and our franchise owners are committed to helping our neighbors in need get access to nutritious food," says Victor Lamberti, Subway's Manager of Community Engagement. "And, we invite our guests to join us in doing good in our community."
Image Credit: Subway
Trend Themes
1. Online Meal Orders - Subway is encouraging customers to order sandwiches online, highlighting the trend of digital meal ordering and the convenience it offers.
2. Social Responsibility - Subway's initiative to provide meals to 'Feeding America' in honor of National Sandwich Day reflects the growing trend of corporate social responsibility and the opportunity for businesses to make a positive impact on communities.
3. Food Insecurity - Subway's campaign to address food insecurity with their meal donations brings attention to the ongoing issue and the need for disruptive innovations to combat hunger and ensure access to nutritious food for all.
Industry Implications
1. Quick Service Restaurants - Subway's charitable meal donations highlight the potential for other quick service restaurants to incorporate social responsibility initiatives into their business models.
2. E-commerce - The trend of online meal orders showcased by Subway's initiative provides opportunities for e-commerce platforms and delivery services to partner with food providers for convenient meal options.
3. Non-profit Organizations - Subway's collaboration with 'Feeding America' creates opportunities for other non-profit organizations to partner with businesses and address social issues like food insecurity through collective efforts.
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