Odylyne's Spring/Summer 2013 collection made its formal launch at L.A.'s 2012 Fashion Week event. The company boasts its hippie chic undertones, present in this airy line via loose floor-length dresses and psychedelic tie dye patterns.
While those who are familiar with the Odylyne brand may expect these bohemian pieces, the occult way in which they were presented was novel. The models stood carefully around a large circle of white candles, careful not to break the display of glass-bound vigil lights.
The label's laid-back California vibe is of mass appeal. A considerable sect of women seek out Odylyne's ability to intertwine vintage styles with modern apparel, consistent at the start of each season despite the changes in textures, layering and patterns.
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