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Though I haven't owned a digital watch in years, the frustration of programming one feels like just yesterday. The ODM Reverse Digital Driving Watch is here to releive some of that techno-anger by coming up with a design that really makes much more sense.

Instead of having these teeny tiny buttons on the side with unreadble labels like conventional timepieces have, the ODM Reverse Digital Driving Watch puts giant buttons smack dab in the middle of the face. The actual screens are located at the top and botton end of the face. Pretty clever, don't you think? This design is meant to make it easier to program and read while driving so you don't end up causing a pile up.