The Ochirly Spring/Summer 2014 campaign draws attention to models Miranda Kerr, Lindsey Wixson and Ava Smith. In the production put on by photographer Mario Testino, each of the women stood next to one another in varying formations and positions, making them come across much like sisters.
In addition to the sisterly motifs that abound this Ochirly display of apparel, the collection also focuses upon a 1960s theme. Full, flowing tresses were blown back, echoing the classic look of women throughout the decade.
In line with the 1960s hairdos were outfits mimicking the time period. Present are Jackie O-style coats, puffy dresses featuring floral prints, matching sweater-short sets and baby doll cuts, giving way to a consistent aesthetic for the Spring/Summer 2014 season.
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Concept: Ochirly Spring/Summer 2014
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Segment: Females, 18-35
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