Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Upcycled Ocean Trash Sneakers

These Stylish Kicks are Made Entirely Out of Ocean Plastic Trash

Adidas recently released a prototype for a sneaker made entirely out of ocean trash. Many companies have been experimenting with using recycled materials in their products and now Adidas has found a way to use the plastic waste found in our oceans.

The Adidas prototype is made from illegal gill nets, which have been collected by a non-profit organization called Sea Shepherd. The shoes are then assembled using innovative knitting technology. The knitting process produces zero waste, making it more efficient than traditional shoe manufacturing. Currently, Adidas only plans to use fishing nets and other accessible beach trash because these materials are the easiest to collect. However, the company hopes to develop new technology that may be able to incorporate microplastics into the shoes as well.

The aim of the project is not only to put ocean trash to good use, but to ultimately prevent plastic from getting into the ocean in the first place.
Trend Themes
1. Ocean Trash Recycling - The trend of using recycled ocean trash materials in products presents opportunities for disruptive innovation in various industries.
2. Zero Waste Manufacturing - The trend of zero waste manufacturing techniques, such as innovative knitting technology, creates opportunities for disruptive innovation in the footwear industry and beyond.
3. Microplastic Incorporation - The trend of incorporating microplastics into products like sneakers enables disruptive innovation in materials science and sustainability.
Industry Implications
1. Apparel - The apparel industry has the potential to disrupt the market by using recycled ocean trash materials in their products, such as sneakers made from ocean plastic.
2. Footwear - The footwear industry can embrace disruptive innovation by adopting zero waste manufacturing techniques, like the knitting process used by Adidas in their ocean trash sneakers.
3. Materials Science - The materials science industry has an opportunity to innovate by developing new technologies to incorporate microplastics into products, expanding the possibilities for sustainable materials.
5
Score
Popularity
Activity
Freshness