Calvin Klein likes to push the envelope with his wild and edgy ads, but it is doubtful that he anticipated that his cologne, Obsession for Men, would attract wildcats like jaguars and pumas.
According to the Wall Street Journal, the Wildlife Conservation Society has been using Calvin Klien’s Obsession for Men to lure normally secretive jaguars to hidden cameras in Guatemala. WCS scientists found that pumas, and a number of other feral creatures, are wild for the scent of Obsession for Men.
Stats for Feline Fragrance Madness
Trending: Older & Mild
Research: 2,338 clicks in 310 w
Interest: 4 minutes
Concept: Obsession For Men
Related: 73 examples / 56 photos
Segment: Males, 18-35
Comparison Set: 27 similar articles, including: big cat bonding, pheromone body wash, and pheromone-infusion.