Fresh off the fame from his hit documentary "Helvetica", Gary Hustwit has been busy with his upcoming project, aptly named "Objectified."
While "Helvetica" focused on the cult-like popularity of the typeface and analyzed the affected global visual culture, Hustwit’s latest documentary focuses on what goes behind the modern industrial designer’s mind, how and why they decided to create what they have created and, most importantly, what makes the designer tick.
The appeal behind "Objectified" is ironically the fact that it humanizes the products that have influenced the modern design movement by having the designers explain their philosophy and motive behind each object’s conception.
Featuring renowned artists and designers like Jonathan Ive, Andrew Blauvelt, Marc Newson, and Karim Rashid, "Objectified" seeks to delve deep within a designer’s mind and reevaluate the ties between an object, its creator and ourselves as their consumer.
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