The Obey Clothing Holiday 2012 lookbook takes male and female fashion back to its authentic roots. The models stand before slates of weathered red wood as they pose in durable apparel, resonating with the label's no-none sense take on seasonal apparel.
The concept of a 'Holiday' collection as opposed to a Autumn/Winter set has been catching on like wildfire in the female and menswear niches. Brands like Black Scale and Mishka have embraced this shift in linguistics and focus, drawing greater attention to the needs of shoppers at Christmas, New Years and Hannukah.
Thick sweaters, boho-chic hats and funky prints are staples of this festive line. They display an alternative side to the holidays, one that is best characterized by a nonchalant, laid-back spirit.
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Segment: Males, 12-35
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