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Obama gets all, Political advertising, Global Consumer involvement Edit





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Obama gets all, Political advertising, Global Consumer involvement (VIDEO)
 Posted: Jun 28, 09
 Views: 113

In times of crisis, new approaches are needed. Barrack Obama’s election campaign changed the rules of how political communication is built. Global involvement determined the rise of a brand, not of a new president of the United States. And it affects the way marketing specialists think and create strategies for any brand you think of. Winning 2 of the most wished for advertising prizes in the world, Titanium Grand Prix and Integrated Grand Priz in Cannes Lions, proves that anything can be turned into a global brand. That’s what strategic thinking means for the brands we use and love every day.

References:  worknneslions, canneslions

Filed In: commercials,  marketing,  political,  social








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Obama gets all, Political advertising, Global Consumer involvement