The Oatmeal Spot Clear Monster Ads are Insightful

By: Leslie Chen - Sep 29, 2013
References: thisisyourcanvas.co.za & adsoftheworld
Getting through your teen years can be a tough time that includes unsightly pimples, but these Oatmeal Spot Clear Monster ads promise to clear that up for you.

Created by advertising agency Canvas in South Africa, the campaign includes two print ads featuring a boy and a girl each looking into a mirror at themselves. Although they both look like normal teenagers, what they see is a monster because as the copy reads, "We know how one little spot can make you feel." The ads are done in a simple illustration style, further attracting the youth audience.

The Oatmeal Spot Clear Monster campaign works well because they seem to truly understand the trials and tribulations of adolescent life and how one pesky pimple can completely change one's daily outlook.