Oatmeal Crisp is Pitted Against a Crunchy Adversary
Laura McQuarrie — December 5, 2013 — Marketing
References: creativecriminals
These hilarious Oatmeal Crisp commercials prove that this General Mills cereal truly has “the ultimate crunch.” A series of commercials were created by Toronto-based Cosette, which pits Oatmeal Crisp against things that might be just as noisy.
In this particular commercial, the crunch of Oatmeal Crisp is put to the test against a duck who invades a gingerbread wedding like Godzilla. The gingerbread wedding features lots of pecking, stomping, cookies crumbling and some crunching — but not enough to rival Oatmeal Crisp.
The series is slightly ridiculous, but it’s just part of what makes the commercials so hilarious. Some to the other absurd opponents in the series include “elitist marionettes” and “romantic robots,” which you’d have to watch for yourself to figure out where the crunching sounds might possibly come from.
In this particular commercial, the crunch of Oatmeal Crisp is put to the test against a duck who invades a gingerbread wedding like Godzilla. The gingerbread wedding features lots of pecking, stomping, cookies crumbling and some crunching — but not enough to rival Oatmeal Crisp.
The series is slightly ridiculous, but it’s just part of what makes the commercials so hilarious. Some to the other absurd opponents in the series include “elitist marionettes” and “romantic robots,” which you’d have to watch for yourself to figure out where the crunching sounds might possibly come from.
Trend Themes
1. Crunch-testing Competitions - Creating entertaining ad campaigns by pitting products against absurd opponents to demonstrate unique selling points.
2. Humorous Advertising - Using humor to create memorable brand campaigns that stand out in a crowded market space.
3. Sensory Marketing - Developing multi-sensory experiences around products to create memorable brand interactions with consumers.
Industry Implications
1. Food and Beverage - Exploring innovative ways of marketing and branding food and beverage products through sensory experiences and humorous campaigns.
2. Advertising - Incorporating humor and sensory marketing into ad campaigns to showcase unique selling points and create memorable brand experiences.
3. Entertainment - Collaborating with brands to create entertaining content that engages audiences and stands out in a crowded media landscape.
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