Behind the magazine are the same people who produce the free Japanese magazine Hidden Champion. Available only in Japan, the Oakley Cycle Culture Magazine 'Rebels' issue will be released June 30th.
Implications - As contemporary society continues its movement towards Green transportation alternatives, the amount of consumers who are interested and passionate about these options becomes more viable. A company can capitalize on this burgeoning market by creating products, advertising and marketing directly targeted at this subculture. Because it is so early in the movement, they can establish a lengthy connection with these consumers by being the first company to strike.