NeSpoon created a museum on the beach with his art. There's no doubt that Oak Beach by NeSpoon would be a wonderful tourist destination.
Implications - The eco-movement has transcended niche groups and informs the values of a large cross-section of society. This group has a strong desire to reconnect to the natural environment that it cherishes. Companies that offer experiences to reconnect to nature will be able to create a lasting connection to their brand.