Rockstar

Jeroen Koolhaas and Dre Urhahn's 'O Morro' Transforms Drab to Fab

By: Robyn Currie - Published: • References: lifelounge & cakeheadlovesevil.wordpress
Jeroen Koolhaas and Dre Urhahn's 'O Morro' project took over the slums (or favela) of Rio de Janeiro and transformed the usually dreary housing projects into a rainbow wonderland.

Meant to bestow residents with a sense of pride in their housing, the project spanned an area of about 7,000 square meters and employed local youth to complete the project. 'O Morro' will also help to bring art to people who may not usually have access to it. Stats for Rainbow Housing Projects Trending: Older & Mild
Traction: 8,527 clicks in 229 w
Interest: 4 minutes
Concept: O Morro
Related: 103 examples / 79 photos
Segment: Neutral, 18-55
Comparison Set: 38 similar articles, including: rainbow drop shades, rainbow hairtography, and nightmarish rainbow art.