The New York Times' New App Caters to Spanish-Speaking Readers

By: Rahul Kalvapalle - Aug 5, 2016
References: nytimes & adweek
The New York Times has launched a new version of its venerable and prized news app that is designed to make it easier for the famous newspaper's hordes of Spanish-speaking readers to access news in their preferred and first language.

Aptly named NYT en Espanol, this Spanish language edition of the New York Times news app is filled with a veritable array of content and multimedia that can also be found on the newspaper's Spanish-language news website. The website publishes original Spanish content which is reproduced in the app. An added benefit with this news app is that it is free to download, and articles read there don't count towards New York Times' 10-article monthly limit for non-subscribers.

This news app is a clear example of a news organization embracing its diverse clientele by catering to their language needs.