These NYILFF Ads Say What Every Movie Fan Was Thinking

The New York International Latino Film Festival (NYILFF) is attracting a ton of attention with these NYILFF ads. Anyone that’s seen several dozen movies in their lives will start to see narrative patterns repeating themselves, and these brightly colored posters satirize the cliches in a hilarious way.

For instance, one of the NYILFF ads shows a target practice chart with only one bullet nicking the shoulder of a human figure while a barrage of bullets surrounds the chart. The caption on the chart reads, “Villain’s accuracy against the hero in a movie,” perfectly expressing movie watchers’ frustration with film protagonists seemingly always facing incompetent marksmen.

Implications - First-world consumers respond positively to humor because they often accumulate a lot of work-related stress throughout the day and turn to humor to alleviate that stress. Corporations looking to accrue the attention of the masses may consider using humor in their media campaigns.