Souvenirs are a part of trotting the globe, but for whatever reason, travelers seem to have it in their minds that travel tokens need to be tacky. They don't. At Grand Central Station this December I saw beautiful, sparkle-encrusted white ornaments which were the epitome of classy, which at $35, were a much better choice than a kitschy t-shirt.
The featured ornament is similar, but not quite like the ones I saw.
Implications - Patriotism is an ancient emotion experienced and expressed by consumers. It lends to the basic biological urge to belong to a group of peers, identifying a commonality among a group of people residing in a particular area. Ultimately, consumers may value their individuality, but they also wish to feel accepted by a group.
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Concept: Glittering Holiday Souvenir
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Segment: Males, 18-35
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Glittering Holiday Souvenir
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