The 'Coffee Nut' M&Ms is a Crowd-Selected New Peanut Flavor

By: Misel Saban - Jul 26, 2016
References: mms & eater
Chocolate candy brand M&Ms recently unveiled a crowdsourced campaign that allowed consumers to select the new upcoming flavors that revamp the peanut chocolate snack with novelty tastes. One of the results includes the Coffee Nut flavor that merges the aromatic taste of coffee with roasted peanuts.

The coffee flavor infuses notes of the hot beverage into the candy coating shell that is filled with a layer of chocolate and a crunchy peanut centre. The taste is described as a roasted peanut dipped in a cup of coffee with the aftertaste of chocolate. The combination of the contrasting sweet and robust flavors makes for an unexpected taste.

Consumers can also sample two other flavors from the campaign, including a more savoury chili nut and the sweeter honey nut.