Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Angled Contrast Editorials

The Numero China November 2012 Issue Features Dynamic Looks

— November 4, 2012 — Fashion
Highly theatrical, this Numero China November 2012 editorial story features a captivating sense of duality.

Model Franzi Mueller shows off acting skills as she brings a spellbinding feel to this winter fashion spread. The garment story adheres to showcases a makeshift urban armor, with pieces that are form-fitting and fierce in leather and bold embellishments. Stylist Jason Leung composed each look with pieces by Azzedine Alaïa, Alexander McQueen and Yves Saint Laurent, all fashion houses known for a distinctive approach to design.

Photographer Jan Welters pushes this sartorially poetic editorial to new levels of chic with his talent for creating visually striking images. There are contrasting frames in the negative scale that add depth and showcase each garment creation with avant-garde aestheticism.
Trend Themes
1. Theatrical Fashion Editorials - The emergence of highly theatrical fashion editorials that showcase a sense of duality and storytelling through fashion presents opportunities for brands to collaborate with photographers to create visually striking advertisement campaigns.
2. Form-fitting Urban Armor Fashion - The rise of form-fitting, fierce leather and bold embellishment clothing commonly referred to as urban armor presents an opportunity for brands to combine function, streetwear and high-fashion creating a new category of fashion.
3. Contrasting Negative Scale Photography - The use of contrasting negative scale photography in fashion editorials presents an opportunity for new and emerging photographers to experiment with avant-garde aesthetics, particularly when shooting streetwear or function-meets-fashion clothing categories.
Industry Implications
1. Fashion - Fashion houses, emerging designers and fashion brands can use the trend of theatrical fashion editorials and form-fitting urban armor fashion to push their campaigns that layer streetwear, function and high-fashion further.
2. Photography - Fashion photographers can hone their craft by working on avant-garde photography shoots that showcase new techniques, for instance, contrasting negative scale photography in fashion editorials.
3. Marketing - Marketers and advertisers can leverage the trend of highly theatrical fashion editorials to create visually striking ad campaigns featuring streetwear and high-fashion collaborations that tell a brand story.
3.4
Score
Popularity
Activity
Freshness