Numero #111 Shows ‘Dangerous Couture' by Karl Lagerfeld
Styled by Capucine Safyurtlu, the vampy shoot shows off diva pieces from Chanel, Armani and Valentino. Not only does the Numero #111 editorial scream sex appeal, but a little female domineering as well.
Implications - As similar tactics are being utilized by marketers to generate public attention, corporations are finding it much more difficult to stand out. As such, many marketing firms are resorting to shockvertising techniques, such as using provocative and sexualized imagery, in order to garner consumer interest. Corporations need to be weary of using this marketing technique however as it can easily alienate existing customers.