The Numericable 2011 Campaign Urges a Change for Fiber Optics

By: Meghan Young - Published: Oct 12, 2011 • References: & ibelieveinadv
It is interesting to see the Numericable 2011 ad campaign adopting antique items when it is advocating the progression of Internet technology. Of course, when one considers the stark contrast between being stuck in the past instead of embracing the future, the print ads make all the more sense.

Conceived and executed by France-based ad agency Change, the Numericable 2011 campaign urges, "It’s time to change for fiber optics." Through the implementation of ADSL (Asymmetric Digital Subscriber Line), customers will be able to enjoy HD channels and 3D shows on multiple televisions thanks to incredibly high speed ​​Internet and unlimited telephone usage to landlines in mainland France as well as to 100 destinations in the world. Stats for Antiquated Web Tech Ads Trending: Older & Chilly
Research: 2,102 clicks in 241 w
Interest: 4 minutes
Concept: Numericable 2011
Related: 52 examples / 40 photos
Segment: Males, 18-35
Comparison Set: 19 similar articles, including: realistic booze bus marketing, glamorized circus galleries, and sour-faced dolls.