The airing of the Nueva Ford Escape 2013 ad during the NBA Finals surely confused many of its viewers -- the commercial was in Spanish accompanied by English subtitles.
The fact that a foreign language ad was broadcasted on such a large network and during such a popular sporting event is a testament to the changing demographics of America. It turns out that one in six people identify themselves as Hispanic, which is the quickest growing demographic in the country. Marketers will have to (or are starting to) take this into account, meaning that potentially, America will see the rise of other foreign-narrated commercials on TV.
Most people are aware of the melting pot concept that sees North America as becoming increasingly multi-cultured, so the production of an ad like this is logically inevitable. While it seems the phenomenon has slipped under the radar, the broadcasted spot certainly forces it right under one's nose.
Stats for Language-Confused Commercials
Trending: Older & Average
Research: 1,110 clicks in 198 w
Interest: > 3 minutes
Concept: Nueva Ford Escape 2013
Related: 114 examples / 88 photos
Segment: Neutral, 18-55+
Comparison Set: 42 similar articles, including: peeping tom backfire ads, apocalyptic auto ads, and lifetime photo flash commercials.
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