This Campaign Recreates ESPN's Body-Positive Issue with Nude Superheroes

By: Ady Floyd - Jul 13, 2015
References: espn.go & designtaxi
ESPN recently released a magazine issue dedicated to honoring athletic bodies, so Marvel decided to recreate a body-positive version of its own using nude superheroes. The goal of this visual campaign is to honor the strength and dedication that it takes to become a successful athlete as well as a successful superhero.

While superheroes are known for their super strength and bulging muscles, these body-positive superhero images aim to promote the hard work that it takes to gain this physique.

Nude superheroes such as Iron Man, She-Hulk, Daredevil and Ant-Man reveal their muscular bodies in this powerful campaign. Each image is a testimony that highlights the true effort and commitment it takes to become a powerful superhero and maintain the physical qualities necessary to save lives and protect citizens.