The glorious mess of consuming a delicious chili dog appears to be the inspiration behind these Nu-Way Weiners pop culture ads. Creative agency Brunner was enlisted to showcase the company’s rich history dating back to 1916. The fast food chain first opened during World War I and remains a landmark in the southern state of Georgia.

The simplistic ads feature American pop culture icons such as Uncle Sam, Kilroy, the smiley face and smiley face emoticon. Each figure appears to have scarfed down a serious chili dog meal, as the stains and smears remain on their iconic faces. The characters represent historic time periods. Uncle Sam symbolizes the revolutionary wars in American history, while the smiling emoticon epitomizes today’s growing online society.

The Nu-Way Weiners pop culture ads are a creative and comical take on communicating the company’s time-honored history.