The NüRoo Pocket is an unusual shirt that takes baby slings to the next level. While the latter ensures both mothers and fathers keep their babies close without interfering too much with mobility while out and about on the town, the NüRoo Pocket keeps them even closer while encouraging skin-to-skin contact between the two. Since there are many benefits of such contact including accelerated brain development, better quality of sleep and an enhanced immune system, the NuRoo Pocket is a great alternative.
Created by mothers Hope and Daniela, the NüRoo Pocket allows for full coverage and mobility for the wearer, adjustable fit and support belt. Not to mention that it is easy to wear. Available in two colors (black and teal), the NüRoo Pocket can accommodate pre- and full-term newborns who weigh up to 15 pounds.
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Research: 2,570 clicks in 169 w
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Concept: NüRoo Pocket
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Segment: Females, 18-55
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