National Public Radio for music? In the change-or-die mindset, NPR has launched a forward thinking music site. Archives of live concerts, live streams from stations that know the genre they play, a music blog, and a fascinating project where a songwriter has 48 hours to make music.
Implications - NPR online is the perfect tool for today's modern music consumer. By making the most of digital music storage, the site will definitely find warm reception among fans who are increasingly looking for new and creative ways to access the music and artists that they love without having to fool around with packaging, CDs or bulky music players. Well done, NPR!
Stats for Dynamic, Wide Ranging Music Site
Trending: Older & Chilly
Research: 1,520 clicks in 446 w
Interest: 4 minutes
Concept: Dynamic, Wide Ranging Music Site
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Segment: Neutral, 18-35
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Dynamic, Wide Ranging Music Site
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