'Now This' News is Delivered to Millennials Via Social Networks

By: Laura McQuarrie - Oct 8, 2016
References: nowthisnews
'Now This' news offers a unique new way for social media users to stay up-to-date on current events. As stated on its website, "Homepage. Even the word sounds old. We bring the news to your social feed."

Rather than having to seek out a dedicated source for news, Now This users have the chance to follow different feeds across Instagram, Twitter, Facebook and Snapchat, meaning that they are able to discover world news and events in real-time in a way that is most understandable and relevant to them.

As well as taking advantage of the different types of content that can be shared across each unique social network, Now This news also has several different accounts, such as @NowThisGIF on Twitter, which shares the news in GIFs.