The concept for Nothing Design's solar trees was realized in partnership with Asiana Airlines and Korea International Cooperation Agency (KOICA). Because Angkor Wat is a UNESCO World Heritage site, it is popular with tourists. Nighttime lighting has made the area more fun for tourists and increased business income.
Implications - Nothing Design's solar trees caused tourists to explore nearby areas quite a bit more. As a result of this increased exploration, markets started popping and many people have been generating a second income. This is really a great concept with many secondary benefits.