Innocent's “A Juicy Story” Ads

By: Cowbag - Published: Sep 24, 2008 • References: innocentdrinks & adsoftheworld
It was grape to find these not-so-innocent smoothie adverts as the blended fruit drinks market has previously been promoted with happy smiling fruit, knitting, village fetes and grass covered cars.

With the smoothie market becoming increasingly competitive the "not so juicy" CONCEPTS certainly make the 'Innocent' brand stand out. However, I am not totally sure if an image of Jesus being crucified is the way to go. It is bananas if you ask me.

Here are the detail:
Advertising School: Westerdals School of Communication, Oslo, Norway
Art Director: Lisa Kjelstad
Copywriter: Mette Galaasen
Illustrator: Emma Olsen Stats for Controversial Smoothie Campaigns Trending: Older & Chilly
Research: 4,683 clicks in 400 w
Interest: 4 minutes
Concept: Controversial Smoothie Campaigns
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: innocent drinks summer bingo, grass & daisy smoothie vans, and wooden boxy speakers.